Since the launch of Our Salty Kitchen (OSK) in 2016, we’ve built a newsletter audience of nearly 32,000 enthusiastic home cooks. Our readers crave easy, seasonal recipes with big flavors – and we deliver!
Some of our most popular newsletter recipes in the past year include Slow Cooker Apple Cider Pulled Pork, How to Make Fluffy Homemade Pancakes, Parmesan Orzo Pasta with Tomatoes and Zucchini, Skillet Corn, Balsamic Baked Asparagus, and Garlic Herb Roasted Potatoes and Carrots.
Our recipes target home cooks at the start of their kitchen journey, as well as comfortable home chefs who want to incorporate fresher, cleaner ingredients into their daily routines.
Bottom line? We help real, busy people eat real food and it’s real delicious!
About Our Newsletter
✔️ Frequency: we email our list three times per week on Wednesdays, Saturdays, and Sundays.
✔️ Content: our newsletter features three recipes in each edition; one new recipe, one seasonal favorite, and one additional recipe based on the seasons, trends, and/or content demands.
Our Readers
✔️ 72% female
✔️ 86% based in the United States
✔️ Two-thirds (66%) of our readers are aged 25-54
Newsletter Numbers
(as of October 26, 2016)
✔️ 31,718 subscribers
✔️ Open Rate: 28-32% (some seasonal variance)
Sponsor Guidelines
I’m interested in working with brands that will help elevate the quality and consistency of our readers’ home cooked meals – brands should know that cooking is love, and should offer products that align with that vision! From cookware, gadgets and tools, to high quality ingredients and condiments, we’re excited to share products that help our readers create great food at home without fuss or stress.
Let’s Cook Up Something Special Together!
We’re so excited to work with you to cook up something special for our readers. Our newsletter is part of the ConvertKit Sponsor Network, so all inquiries will be handled by the team at ConvertKit. Fill out the form or click the button below to get started!
